AI Adoption in Switzerland 2026: Does Gen Z turn to ChatGPT first?

How widespread is AI in everyday life in Switzerland? A study of 651 working adults on ChatGPT, Google and trust.

48 per cent of 15- to 24-year-olds ask an AI chatbot first, not Google. And when it comes to health questions, the most trustworthy source isn’t the first port of call. Our study of 651 working people shows just how far AI has become part of everyday life in Switzerland.

Download the study report for free now.

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