data IQ was founded by senior qualitative researchers who saw a gap: the market was full of platforms that generate data, but short on human expertise to make sense of it. We combine decades of consumer insight experience with proprietary AI tools to deliver research that is fast, rigorous, and genuinely useful for decisions. Based in Switzerland, we work with brands across Europe who need the voice of their customer, not just data.

SALOMÉ WAGNER MAS

Investigating the interface of communications, marketing, and information technology. After spending more than 15 years in the international IT industry, Salomé is now guiding Tech-, IT- & Service companies through their strategic and operational marketing functions. In 2014 Salomé brought the event series “FuckUp Nights” to Vienna. Talks about failure in business are inspiring – it is the birthplace of success!

Salomé is a member of the board.

DR. STEFAN OGLESBY MBA IMD

Impact-driven leader, with a proven track record in growing knowledge-based business units. Expert and speaker in data strategy and blockchain economy. Forward-thinking strategist, with a vision for the future of data-driven organizations. Strong sense of emerging digital opportunities to create business value. 
Specialties: Innovation, Strategy, Digital Transformation of B2B, SaaS product management and marketing, MarTech, ResearchTech, Blockchain, Distributed Ledger, Internet of Things, Brand Management, eCommerce, Pricing.
In-depth experience in Consumer Health, Finance, Insurance, FMCG, Media, Retail, and ITC/Telecom.

Stefan is the Chairman of the board.