Bury the consumer insight cemetery
Stefan Oglesby Stefan Oglesby

Bury the consumer insight cemetery

Generative AI is revolutionizing the way organizations leverage qualitative consumer insights, turning the traditional, labor-intensive process of sifting through extensive interview transcripts into a streamlined, efficient operation. Large Language Models (LLMs) like ChatGPT and Bard are at the forefront, offering the ability to quickly summarize vast amounts of text, extracting vital patterns and insights about consumer preferences and behaviors. This technology not only accelerates the analysis of qualitative data but also enables the creation of targeted products, advertising, and content that resonates deeply with audiences. Insight-lab.ai exemplifies this advancement, optimized to transform qualitative data into actionable intelligence, thereby inaugurating a new era in consumer insight-driven innovation.

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Unleashing the Power of Large Language Models for Your Business
data strategy, business strategy, LLM Patricia Wintrebert data strategy, business strategy, LLM Patricia Wintrebert

Unleashing the Power of Large Language Models for Your Business

Unleashing the Power of Large Language Models for Your Business can be a benefit for a whole host of practical applications, whether in customer service, marketing or research. In this article, we'll take a look at how LLMs work, and explore concrete ways of harnessing their potential to drive growth and success.

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Why does my company need a data strategy when we already have a dashboard with relevant KPIs?
data strategy, data analytics, business analytics Patricia Wintrebert data strategy, data analytics, business analytics Patricia Wintrebert

Why does my company need a data strategy when we already have a dashboard with relevant KPIs?

While a dashboard of key performance indicators (KPIs) is a good practice for thoughtful, data-driven decision-making, a well-thought-out data strategy is a distinct advantage for any organization, regardless of size or industry. This article explores why an organization needs a data strategy, even if it has a dashboard of relevant KPIs.

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Solutions for a cookieless future
Stefan Oglesby Stefan Oglesby

Solutions for a cookieless future

The cookieless future is a challenge for online marketing and e-commerce. Solutions, such as server-side tagging, are currently being explored.

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