Consumer Insights, at the speed you need it

Your last research project took 8 weeks. The debrief deck had 80 slides. Two months later, nobody can find it.

That's the problem data IQ solves.

How we collect: every modality, one platform

We cover the full spectrum of qualitative data collection, online and in-person: structured qualitative surveys with open-ended responses, in-depth interviews, focus groups, online communities, and diary studies. All fieldwork feeds directly into Insight Lab, so regardless of how the data was collected, it is processed, themed and analysed in a unified environment.

We also build

Because we are engineers as well as researchers, we do not stop at the report. We can embed Insight Lab into your existing workflows, automate recurring data collection pipelines, connect your research outputs to your CRM or data stack, and build custom dashboard environments that fit your team’s tools. For clients running continuous VoC programs, this means insights that flow into your processes automatically, not just quarterly decks.

Who this is for

data IQ is the right partner if you are an insights, brand or marketing lead at a consumer-facing company, you need consumer truth fast, you have outgrown decks that get shared once and forgotten, and you want your team to actually use the research, not just receive it.

What you won’t get from us

A generic AI tool that summarises verbatims without understanding them. A 80-slide deck delivered once and never touched again. We are a senior research team with engineering depth: every project is designed to be used, not just delivered.

Swiss-grade data privacy

All participant data is processed and stored in Switzerland under Swiss and EU data protection standards. No third-party AI processing of sensitive consumer data.

Ready to see what Insight Lab can do for your next project?

BOOK A CALL

  • Why traditional qual research fails your team

    Qualitative research is the most powerful way to understand why customers think, feel and act the way they do. The problem is not the method, it is everything around it. Transcripts that sit unread. Insights buried in decks shared once, then forgotten. Projects that close just as your roadmap moves on. The fix is not to abandon qual. It is to make it faster to run and radically easier to use once the project ends.

  • Insight-lab, our proprietary research platform

    At the core of every data IQ project is Insight-lab, our proprietary AI research platform. It processes hundreds of verbatims, interview transcripts and open-ended responses in minutes, identifying patterns, surfacing themes and flagging anomalies across your entire dataset automatically. But Insight-lab does not replace the researcher. Every analysis is supervised and signed off by a senior qualitative expert. The AI handles the volume. The human makes the call. The result: research that runs in 10 to 15 days, with no loss in depth or rigour.

  • What you actually get: interactive dashboards, not slide decks

    Every data IQ project delivers an interactive dashboard your team can query directly, by segment, by market, by theme. Want to know what 25-34 year olds in Germany said about your packaging? Filter and find out in seconds. Your dashboard stays accessible long after the project ends. When a new question surfaces in a board meeting, you do not commission a new study, you go back to the data.

Get in touch.

Tell us about your next qualitative research project, or bring us a dataset you already own, and we’ll show you what a Sprint delivers.